Use Direct Marketing for Your Best ROI

Have you taken advantage of what effective direct marketing can do for your business? Are you leveraging your database? Defining the best markets? Measuring every marketing campaign in every channel and medium - so that you can continually improve your results? Getting response and building your database with every effort? In other words, improving your ROI by leaps and bounds?

If not, you've got great marketing ahead of you. Because, if you call Murphy MOMENTUM Marketing now, you can have effective, accountable, profitable marketing that will return its cost many times over.

Tip #1: Become a Smart Marketer: Get Response
For years you may have watched as large marketers moved general advertising dollars into more accountable marketing methods - especially to direct marketing, including online programs.

Maybe that's because direct marketing has always been the only marketing that always pays its own way.

So, whatever your distribution channels, direct marketing needs to be part of your mix.

Tip #2: Use Proven DM Strategies (don't wing it)
Email campaigns, direct mail, telemarketing, online campaigns, sales lead generation . . . there are many options as to how to leverage the magic of direct marketing. The key isn't the tool itself but making use of effective, proven direct marketing strategies and tactics created by direct marketing professionals, not just winging it on your own.

For example, one of our consumer clients had built a significant direct marketing business, but after a few years results were declining. They had gone as far as they could on their own. We brought in a planning and forecasting model, proven strategies and tactics and access to top-level creative resources. The result was a 33% in crease in annual sales in one year - and this was in a declining market.

Tip #3: Start with Your Database or Target Market
Does it make sense to send your marketing campaigns - often costing you thousands of dollars - to a target that is made up of only 50% of your market? Well, unless you are making full use of database marketing techniques and technology, that may be what you're doing - throwing away half or more of your investment!

When you harness the skills of Murphy MOMENTUM Marketing, instead you will:

1. Make full use of your existing customer and prospect databases - with no waste
2. Enhance your existing customer bases so that they become more responsive to your offers
3. Continually build your database with new qualified leads and customers
4. Convert leads to sales at improved ratios

Call today to find out how you can get a FREE Get Response database audit and customer profile, 1-949-551-4353 or email maureen@MurphyMOMENTUMmarketing.com

Tip #4: Use Multi Channel Marketing for Best Results
Multiple channels or media are key in today's competitive marketing environment. Perhaps you've gone multi channel by adding online marketing, but you may be missing the full opportunity of multi channel if you aren't generating response and sales in every medium and with every campaign. Consider how you could:

• Reduce marketing expense by optimizing multi channel
• Increase ROI in every channel in medium by using integrated strategies
• Improve sales and profits by adding more of the most underused marketing medium

Tip #5: Create Interactivity with Response in Every Medium
Make sure your tools take advantage of their respective media. Until the internet, cost per marketing contact and interactivity of the media were in parallel: high cost per contact meant high interactivity too. Now, with the Internet, we can have high interactivity with low cost per contact.

However, consider all your media and channels. Interactivity is always a great value added; why not always let customers or prospects provide feedback? You will have the equivalent of a market research arm operating 24/7!

Consider how you can make all these areas of customer contact more responsive and interactive:

Tip #6: Make Marketing Metrics Meaningful
For meaningful metrics, create key measurements which can be compared across channels, campaigns and media, such as customer lifetime value and cost per lead or sale. There are so many points of data available with online marketing, CRM applications, database marketing and even traditional media that it can seem overwhelming to make sense of it all.

But we can help you establish top level metrics as goals so you can easily compare actual results to those in your post-analysis efforts.

As an example, our efforts with a consumer marketer increased sales $3.1 million dollars in one year based on analyzing past marketing efforts, determining measurable goals and metrics and building a forecasting system from scratch. Once this work was done, updating regularly was relatively simple.

Recommended Continuous Loop Planning Process:

1. Analysis of Past Results
2. Strategic Marketing Plan
3. Implementation Plan
4. Individual Channel Plans
5. Regular Plan Revisions
6. Campaign Briefs
7. Creative Briefs
8. Analysis of Results - Impact Plan Revisions (feedback to #1 and #5)

Tip #7: Call Murphy MOMENTUM Marketing for a FREE Get Response Marketing Audit
Why go it alone? Our no-obligation audit will give you a road map for marketing success and immediately usable tactics and strategies.

Get a free copy of "Maximizing Multi Channel Marketing"